Whether with malicious intent, or as a result of the acceptance of cultural misconceptions, it seems Microsoft, the software giant, has chose to finance an ad campaign against cyclists! While the campaign is not an overt attack against cyclists, it is just a distasteful, coming in the form of a subversive attack against people who choose to be self-propelled. An ad campaign that painfully buys into the accepted myths of North American society, namely that cyclists are second class citizens.